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What are contextual targeting strategies?

Contextual targeting is a method of online advertising that targets ads to users based on the content of the web page they are viewing. This type of targeting is effective because it ensures that the ads are relevant to the user, and therefore more likely to be clicked on. Contextual targeting can be used on both display and search ads, and is often used in conjunction with other targeting methods, such as geotargeting or demographics.

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