There are four key purposes of signage:
1. To attract attention and draw people in: Good signage needs to be eye-catching and visible from a distance in order to lure people in. This is especially important for businesses that are located on busy streets or in crowded areas.
2. To communicate information: Once people are close enough to read your signage, it needs to clearly and concisely communicate whatever message you’re trying to get across. This could be something as simple as your business’s name and logo, or it could be more detailed information like your hours of operation or a list of services offered.
3. To create a lasting impression: Signs are often one of the first things people notice about a business, so it’s important that they make a good impression. Your signage should be well-designed and professional-looking in order to leave a positive lasting impression on potential customers.
4. To stand out from the competition: In today’s competitive business world, it’s important to do whatever you can to stand out from the competition. Unique and eye-catching signage can help your business stand out from the rest and attract attention from potential customers.