Tesla is one of the leading DTC (direct-to-consumer) companies, and has been for some time. Their focus on innovation and customer service has led to them being one of the most successful DTC companies out there. While other companies focus on selling to dealerships or through middlemen, Tesla focuses on selling directly to consumers. This allows them to offer a better customer experience and keep prices low. Tesla has been able to succeed where other companies have failed because they understand the needs of their customers and they are always innovating.