Is social media programmatic?

The answer to this question is not as simple as a yes or no. Social media programmatic can be a useful tool for marketers, but it is not without its challenges.

Programmatic social media is the use of automation to buy and place ads on social media platforms. This can be done through real-time bidding or by using pre-defined targeting criteria.

There are benefits to using programmatic social media, including the ability to reach a large audience with laser-focused targeting, and the ability to scale campaigns quickly and efficiently. However, programmatic social media also has its challenges, including the potential for ad fraud and the need for a large budget to be effective.

Only you can decide if programmatic social media is right for your business. If you do decide to use it, be sure to do your research and allocate a large enough budget to see results.