Retargeting is a form of online advertising that enables businesses to keep their brand name in front of bounced traffic after they have left a website. This type of advertising is a way to reach out to potential customers who may have shown interest in what you have to offer, but for whatever reason, did not convert into a paying customer.
There are two types of retargeting: inbound and outbound. Inbound retargeting occurs when a business reaches out to a customer who has already shown interest in their product or service. For example, if a customer visits your website but doesn’t make a purchase, you can use inbound retargeting to display ads for your product on other websites they visit. Outbound retargeting, on the other hand, is when a business targets ads to customers who have not shown any interest in their product or service.
So, which type of retargeting is more effective? Inbound retargeting has a higher chance of converting customers because they have already shown interest in what you have to offer. Outbound retargeting, while it may reach a larger audience, is less likely to convert customers because they have not shown any interest in your product or service.
If you’re looking to improve your chances of converting customers, inbound retargeting is the way to go. However, if you’re looking to reach a larger audience, outbound retargeting may be a better option.