Is PPC a marketing strategy?

PPC is a marketing strategy that allows you to pay for placement in search engine results pages (SERPs). This means that you can essentially buy your way to the top of the SERPs for certain keywords that you’ve targeted.

PPC can be an effective way to drive traffic to your website, and it can be especially useful if you’re targeting high-value keywords. However, it’s important to note that PPC is a paid marketing strategy, and you will need to invest in it in order to see results.

Additionally, PPC is not a guarantee of success. In order to run a successful PPC campaign, you’ll need to carefully select your keywords, create compelling ad copy, and track your results.