Direct-to-consumer (DTC) is a business model that refers to a company selling products or services directly to customers through its own channels, rather than through third-party retailers. The ecommerce industry has seen a dramatic shift in recent years as more and more companies are adopting a DTC business model. Brands like Warby Parker, Everlane, and Casper have all found success by selling direct to consumers online. There are a few key advantages to selling direct to consumers. First, DTC brands have full control over their customer relationships. They can build a direct rapport with their customers and offer a more personalized experience. Second, DTC brands often have lower prices because they don’t have to go through the markups that come with working with retailers. Finally, DTC companies have access to a wealth of data about their customers that they can use to inform their marketing and product development decisions. The DTC business model is not without its challenges, however. The biggest challenge is acquiring customers. Without the support of third-party retailers, DTC brands have to work harder to get their products in front of potential customers. They also have to invest heavily in marketing and advertising to build awareness for their brand. Overall, the DTC business model is a viable option for brands that are looking to build a direct relationship with their customers. While there are some challenges, the advantages of selling direct to consumers outweigh the challenges for many brands.