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There are many factors to consider when comparing Google AdWords and Bing Ads. AdWords is by far the larger of the two platforms, with over 3 times as much global market share as Bing Ads. However, that doesn’t mean that Bing Ads is necessarily inferior to AdWords. In fact, there are a number of advantages that Bing Ads has over AdWords that make it a worth considering for your PPC campaigns.
One key advantage of Bing Ads is that it is generally cheaper than AdWords. This is due to the fact that there is less competition on the platform, which drives down prices. In addition, Bing Ads offers a number of features that AdWords does not, such as Dynamic Search Ads and Expanded Text Ads.
Another advantage of Bing Ads is that it has a more diverse range of advertisers. This means that there is less competition for certain industries, making it easier to get your ads in front of your target audience.
Finally, Bing Ads is powered by Microsoft’s Bing search engine, which has a significantly smaller but more affluent user base than Google. This can be beneficial for certain types of campaigns where you are targeting high-value customers.
Overall, while AdWords is the larger and more well-known platform, Bing Ads should not be ignored. It offers a number of benefits that make it a viable option for your PPC campaigns.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.