There are many ways to improve brand identity. Here are a few suggestions:
1. Make sure your branding is consistent across all channels. Your website, social media, and marketing materials should all have a consistent look and feel.
2. Keep your branding simple. A complex logo or brand identity can be difficult for people to remember.
3. Make sure your branding is relevant to your target audience. Your branding should reflect the type of customers you want to attract.
4. Make sure your branding is unique. There are thousands of brands out there. You want yours to stand out from the crowd.
5. Keep your branding up-to-date. As your business changes, so should your branding. Regularly review your branding to make sure it still represents your business accurately.