Inbound marketing is a marketing strategy that focuses on getting found by potential customers, rather than seeking them out. It’s a way to attract strangers and turn them into customers and advocates for your business. The inbound marketing methodology has four main stages: attract, convert, close, and delight. The first stage, attract, is all about getting found by the right people. You do this by creating helpful, interesting, and compelling content that pulls people in. Once you have their attention, you can then move them to the next stage: convert.
Converting strangers into leads is all about getting them to exchange their contact information for something valuable, like a white paper or an ebook. Once you have their contact information, you can then close them into customers.
The final stage, delight, is all about turning customers into advocates. Advocates are people who love your product or service and tell all their friends about it. They’re your biggest fans and they help you spread the word about your business.
Inbound marketing is a powerful marketing strategy with a proven track record of success. It’s an effective way to attract strangers, turn them into leads, and close them into customers. And it doesn’t stop there – you can also delight your customers and turn them into advocates for your business.