When it comes to advertising on Instagram, the number of followers you have definitely matters. With a large following, you’ll be able to reach more people and have a better chance of getting your message across.
However, it’s not all about the numbers. Quality is also important. So, even if you have a smaller following, as long as it’s engaged and interested in what you have to say, you can still be successful in advertising on Instagram.
The bottom line is that the more followers you have, the better. But don’t forget to focus on quality as well.