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How is reputation management different from PR?

Reputation management and public relations are two distinct but related disciplines. Reputation management is the proactive process of shaping and protecting an individual or organization's public image. Public relations, on the other hand, is the reactive process of managing an individual or organization's relationships with the media and other stakeholders.

While the two disciplines share some common goals, such as managing an individual or organization's public image, they differ in terms of their focus and approach. Reputation management is primarily concerned with proactive reputation building, while public relations is more focused on reactive crisis management.

Public relations is generally considered to be a broader field that encompasses reputation management. However, with the rise of social media and the 24-hour news cycle, the distinction between the two disciplines has become increasingly blurred. In today's public relations landscape, managing an individual or organization's reputation is more important than ever.

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