It's no secret that your business's reputation can make or break you. Not only does it affect your ability to attract new customers, but it can also play a role in how satisfied your current customers are.
There are several ways that your reputation can affect customer satisfaction. First, if your customers don't trust you, they're less likely to be satisfied with your product or service. Second, if you have a history of poor customer service, your customers will be less satisfied (and more likely to take their business elsewhere). Finally, if your reputation is less than stellar, your customers may not even give you a chance – they may go with a competitor they perceive to be better.
The bottom line is that your reputation matters – a lot. If you want to keep your customers happy, you need to make sure you have a good reputation.