Programmatic video advertising is a form of advertising that uses computer programs to purchase ad space in real time. Programmatic video advertising allows for more targeting and personalization than traditional methods of buying ad space, and can be more effective and efficient for both advertisers and publishers. Programmatic video advertising works by using data and technology to automate the process of buying and selling ad space. Advertisers use data to target their ideal consumers, and publishers use data to sell their ad space to the highest bidder. This process happens in real time, and can be done through programmatic ad exchanges. Programmatic video advertising is beneficial for both advertisers and publishers. Advertisers can target their ads more effectively, and publishers can sell their ad space more efficiently. This allows for a better user experience, as ads are more relevant and less intrusive.