how does pay per click work?

Pay per click (PPC) is a way of advertising on the internet. Advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your website, rather than earning them organically. PPC is usually used in reference to paid search marketing, such as Google AdWords. AdWords is the largest PPC platform, and it allows you to create text, image, and video ads.

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