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CDP, or customer data platforms, help marketing by consolidating customer data from various sources into a single platform. This allows marketing to have a complete view of the customer journey, improving customer segmentation, personalization, and omnichannel marketing efforts. In addition, CDPs can help marketing to better understand the lifetime value of customers and identify high-value prospects.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.