If you want to maintain an email list, there are a few things you can do to make sure your list stays active and engaged. First, you need to have a system in place to regularly add new subscribers to your list. This can be done manually, through an automated signup form on your website, or by using a tool like Import2 to add subscribers from a CSV file.
Second, you need to send out regular emails to your list. These can be announcements, newsletters, or other content that your subscribers will find valuable. Make sure to include a call to action in each email, so that your subscribers know what you want them to do next.
Third, you need to track the results of your emails. This includes everything from how many people open and click through your email, to how many unsubscribe or mark your email as spam. By tracking your results, you can adjust your email strategy to ensure that your list remains engaged.
Finally, you need to keep your list clean. This means removing inactive subscribers and also removing any addresses that bounce or generate a lot of spam complaints. Keeping your list clean will help to improve your deliverability, and will also prevent you from being marked as a spammer.
By following these tips, you can maintain an email list that is active and engaged.