When evaluating a customer data platform (CDP), there are a few key factors you should keep in mind. First, consider the platform’s ability to ingest data from a variety of sources. The platform should also be able to clean and normalize that data, so that it can be used to create a single customer view.
It’s also important to consider the platform’s segmentation and filtering capabilities. The platform should be able to segment your customers based on any number of criteria, so that you can target them with personalized messages. And, the platform should be able to filter out any data that is not relevant to your specific goals.
Finally, you should also consider the platform’s reporting and analytics capabilities. The platform should be able to provide you with the insights you need to make better decisions about your marketing and sales strategies.
Keep these factors in mind when evaluating CDPs, and you’ll be able to find the platform that best meets your needs.