When creating a PPC strategy, the first step is to understand your goals. What do you want to achieve with your PPC campaign? Once you know your goals, you can create a budget and target keywords that are relevant to your business.
To optimize your PPC campaign for rich snippets, you need to focus on your ad copy and landing pages. Make sure your ad copy is clear and concise, and your landing pages are relevant and user-friendly. By doing this, you'll be more likely to persuade potential customers to click on your ad and convert into a paying customer.