There are a few different ways that you can go about auditing your competitors. The first, and most obvious, way is to simply keep an eye on them. This means paying attention to their marketing, their product development, and their overall business strategy. If you can, you should also try to get feedback from their customers and learn as much as you can about their pain points.
Another way to audit your competitors is to use tools like Google AdWords’ Keyword Planner and Moz’s Keyword Explorer. These tools will help you to see what keywords your competitors are targeting and how much traffic they’re getting from those keywords. You can then use this information to improve your keyword targeting.
Finally, you can also use social media to your advantage. By following your competitors on social media, you can learn a lot about their marketing strategy and what kinds of content their audience responds to. You can then use this information to improve your social media strategy.