How do local service ads work?

Google Local Services Ads (LSAs) work by connecting businesses with potential customers searching for local services on Google. Here's how Local Service Ads work:

1. Businesses undergo a verification process, including background checks, license checks, and insurance checks, to ensure they are qualified and reputable.
2. Local Service Ads appear at the top of Google search results when users search for relevant services in a specific area.
3. Businesses only pay when a potential customer contacts them directly through the ad. This pay-per-lead model ensures businesses only pay for relevant inquiries.
4. Businesses can track the performance of their LSAs and make data-driven decisions to optimize their campaigns.
5. Local Service Ads encourage businesses to collect and showcase customer reviews to build trust and credibility.
6. Local Service Ads are accessible for mobile devices, allowing potential customers to contact businesses easily via phone or message.