Inbound marketing is a methodology that attracts, engages, and delights customers. Unlike outbound marketing, which interrupts prospects with messages they don’t want, inbound marketing earns attention and builds trust. The first step to starting inbound marketing is to understand your audience and what they want. Once you know this, you can create content that appeals to their needs and answers their questions. To attract visitors to your website, you need to have compelling content that ranks well in search engines. This can be achieved through SEO techniques such as keyword research and optimizing your website for search. Once you have visitors on your website, you need to engage them with relevant and targeted content. This can be done through email marketing, social media, and other forms of online marketing. Finally, you need to delight your customers and turn them into brand advocates. This can be done by providing excellent customer service and creating valuable content that goes above and beyond their expectations. By following these steps, you can start your journey to inbound marketing success.