Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
Retargeting works by tagging the users who visit your site and then displaying your ads to them as they visit other sites on the web.According to a study by AdRoll, retargeting can increase brand awareness by nearly 50%, and click-through rates by up to 10x. In addition, retargeting can help you recover up to 70% of your lost website visitors.
While retargeting is an effective way to keep your brand in front of potential customers, it is important to use it in conjunction with other marketing channels. Retargeting should be used as part of an overall marketing strategy, not as a replacement for other marketing efforts.