Does programmatic advertising include social media?

Yes, programmatic advertising includes social media. Programmatic advertising is the use of software to automate the buying and placement of ads, including social media ads. Programmatic advertising includes real-time bidding (RTB) for ad space on websites and in apps, as well as programmatic direct deals between advertisers and publishers. Social media platforms like Facebook and Twitter offer programmatic ad-buying options, allowing advertisers to target users with laser precision.

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