Yes, pay-per-click advertising does work. In fact, it can be a very effective way to drive traffic to your website and generate leads for your business. However, there are a few things you need to know in order to be successful with PPC advertising.
First, you need to choose the right keywords. You want to choose keywords that are relevant to your business and that people are actually searching for. You can use a tool like Google AdWords Keyword Planner to help you with this.
Second, you need to create effective ads. Your ads should be clear and concise, and they should include a call to action.
Third, you need to track your results. You should track how many clicks your ads are getting, as well as how many leads or sales you are generating. This will help you to determine whether or not your PPC campaign is successful.
If you follow these tips, you can be successful with PPC advertising. Pay-per-click can be a great way to generate traffic and leads for your business.