Programmatic advertising is the process of automating the buying and selling of advertising space in real time. It’s a complex system that relies on technology to buy and place ads on websites and apps without the need for human intervention.
Instagram uses programmatic advertising to sell ad space on its platform. This means that businesses can use automated systems to buy ad space on Instagram. The benefit of this for businesses is that it allows them to reach a large audience quickly and efficiently.
Instagram’s programmatic ad platform is called Instagram Ads Manager. Businesses can use this tool to create and manage their ad campaigns. they can also set their budget and target their audience.
The downside of programmatic advertising is that it can be expensive. Businesses need to be aware of this before they start using it.
Overall, programmatic advertising is a beneficial tool for businesses that want to reach a large audience quickly and efficiently. However, businesses need to be aware of the potential costs before they start using it.