Inbound marketing is a term that describes a holistic and data-driven approach to marketing. It includes everything from SEO and content marketing to social media and email marketing. So, yes, social media is definitely included in inbound marketing! Inbound marketing is all about attracting customers to your brand through relevant and helpful content. So, if you're using social media to share your content and engage with your audience, you're definitely doing inbound marketing! There are a lot of different ways to use social media for inbound marketing. You can use it to drive traffic to your website, generate leads, and build relationships with your customers. You can also use social media to create brand awareness and grow your following.
The most important thing to remember is that social media should be used to supplement your other inbound marketing efforts. It's not a standalone strategy. So, if you're only using social media for inbound marketing, you're not doing it right!