Though cord-cutting is on the rise, plenty of people are still tuning in to linear TV. In fact, according to Nielsen, the average American watches more than 4 hours of live TV every day.
There are a number of reasons why people continue to watch linear TV. For one, it’s a familiar way to consume content. We’ve been watching TV this way for decades, so it’s comfortable and easy to do.
Another reason is that linear TV offers a sense of community that other forms of entertainment don’t. When you watch a show live, you can share the experience with other people in real-time. This is especially true for live sporting events.
Finally, linear TV offers a level of convenience that other forms of entertainment can’t match. With on-demand services like Netflix, you have to choose what you want to watch and when you want to watch it. With linear TV, you can just sit back and relax and let the programming come to you.
So, even in the age of streaming, there are still plenty of people who are happy to watch linear TV.