As a public relations and marketing professional, I am often asked by small business owners and entrepreneurs if they need a media kit. My answer is always yes! While the digital world has changed the way we market and promote our businesses, media kits are still an important part of the puzzle.
A media kit is a document that contains information about your company or organization that is used to promote it to the media. It typically includes an overview of your business, your key executives, your products or services, your company history, your press releases, your media coverage, and your contact information.
While media kits are not required, they are still relevant and can be a valuable tool in your marketing and publicity efforts. If you are working with a limited budget, you can create a digital media kit that can be emailed or posted on your website.
If you have the budget, you can also create a printed media kit that you can mail to media outlets or take with you to meetings and events. Whichever route you choose, make sure your media kit is professional and informative. It should be a reflection of your brand and give journalists the information they need to write about your company.