Breaking Standards with An Ecommerce Home Run

Custom Ecommerce Website Design & Development

Rogers Break Away Bases

Ecommerce website redesign that exemplifies the value of products, design, and user experience.

Coming out swinging with a unique, groundbreaking ecommerce interface

Home Run Ecommerce

Red Shark Digital hit a home run with our ecommerce website redesign for Rogers® BreakAway™ Base. The client reached out to our digital marketing agency in need of a website redesign to reflect the popularity of their base system and educate users on the unique qualities of the bases.The previous website was text-heavy and a bit cluttered, and did not market the products to its full potential. The product pages were simply for ecommerce and did not exemplify the benefits of each piece. With such a plain website, the company was missing out on opportunities to truly express the importance and value of breakaway bases.

Baseball Bases with Brains

The new ecommerce website redesign turned the Rogers® BreakAway™ Base site into an informative, educational, attractive ecommerce site that touches on the value of each and every product. The Home page features the most popular products, marketing, testimonials, and installation instructions available for download.

Breaking Away from the Standard

As users navigate through the site, they will find pages for each category of product offered byRogers® BreakAway™ Base, featuring a unique scrolling feature to describe the pieces. As users scroll down the product marketing pages, they will find further information on the intricate details of each product. With updated photography, a sleek, clean interface, and an overall more aesthetically-pleasing experience, the Rogers® BreakAway™ ecommerce website redesign covers all the bases!

Intentional ecommerce website design leads users to complete their user journey with a purchase.

Making baseball bases look better than ever before
Rogers Break Away Bases
“The quality and performance of our products are "best in class" and we needed someone to help us tell our story. Red Shark Digital invested the time to understand what differentiates our products, and how to present our value proposition in a unique and energetic brand.”
Brian Hall | Rogers Break Away Bases
Brian Hall
Owner | Rogers Base Company

Our multi-step ecommerce process.

Start your project
A screenshot of WordPress
A screenshot of Google Meets
A screenshot of Figma
A screenshot of Webflow
Client Discovery
Figma Prototyping
Ecommerce Development

Break Away from Ecommerce Expectations

Set the Standard

With an interface unlike any other baseball base retail site, the Rogers® BreakAway™ Base website is breaking barriers (and bases) with an extremely unique and eye-catching home page. Users can get a preview of bases, gain knowledge about the equipment, and read testimonials from pleased customers.

The De Facto System

The Original BreakAway™ Base page explains the structure of the BreakAway™ base with an interactive scrolling feature that layers each piece on top of the other in sequence of how it is built. The Innovation section then gives users a closer look at the details of the bases and its individual parts.

Buying Your Bases

After seeing all that Rogers Base Company has to offer, users can slide on over to the shop archive to purchase BreakAway™ bases of their own. The archive displays Red Shark Digital’s product photography of the BreakAway™ bases with an intuitive sidebar navigation and sale prices listed under each product.

A man drinking coffee reviewing Rogers Break Away Base Company on a laptop
“The Rogers BreakAway Base website has been one of my favorites to date. The interface is nothing short of extraordinary and is something for our entire team to be proud of.”
Abby McVeigh - Project Manager | Red Shark Digital
Abby McVeigh
Project Manager
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