Red Shark Digital hit a home run with our ecommerce website redesign for Rogers® BreakAway™ Base. The client reached out to our digital marketing agency in need of a website redesign to reflect the popularity of their base system and educate users on the unique qualities of the bases.The previous website was text-heavy and a bit cluttered, and did not market the products to its full potential. The product pages were simply for ecommerce and did not exemplify the benefits of each piece. With such a plain website, the company was missing out on opportunities to truly express the importance and value of breakaway bases.
The new ecommerce website redesign turned the Rogers® BreakAway™ Base site into an informative, educational, attractive ecommerce site that touches on the value of each and every product. The Home page features the most popular products, marketing, testimonials, and installation instructions available for download.
As users navigate through the site, they will find pages for each category of product offered byRogers® BreakAway™ Base, featuring a unique scrolling feature to describe the pieces. As users scroll down the product marketing pages, they will find further information on the intricate details of each product. With updated photography, a sleek, clean interface, and an overall more aesthetically-pleasing experience, the Rogers® BreakAway™ ecommerce website redesign covers all the bases!
With an interface unlike any other baseball base retail site, the Rogers® BreakAway™ Base website is breaking barriers (and bases) with an extremely unique and eye-catching home page. Users can get a preview of bases, gain knowledge about the equipment, and read testimonials from pleased customers.
The Original BreakAway™ Base page explains the structure of the BreakAway™ base with an interactive scrolling feature that layers each piece on top of the other in sequence of how it is built. The Innovation section then gives users a closer look at the details of the bases and its individual parts.
After seeing all that Rogers Base Company has to offer, users can slide on over to the shop archive to purchase BreakAway™ bases of their own. The archive displays Red Shark Digital’s product photography of the BreakAway™ bases with an intuitive sidebar navigation and sale prices listed under each product.