The previous Party Makers website did not offer e-commerce; it was purely a marketing site. Most pages consisted of a product category name, a paragraph or two of text, and an image to accompany it. Party Makers came to us with a desire to turn their marketing site into a complete e-commerce website that local customers (and beyond!) can shop from, and we were excited to take this project on!
The most popular product categories are listed in the main navigation, and each category is organized into sub-categories for ease of shopping for customers visiting the e-commerce website Greenville NC.
The new Party Makers website features a unique confetti background that follows the user's cursor as it moves, and over 3,000 products with multiple variants displayed by custom color/number/letter swatches. With balloons being one of the most popular products, the balloons category page includes filtering by balloon color, material, and size so customers can find exactly what they are searching for with ease. Color filtering can also be found within the School Spirit category, Solids category, and more.
The Party Makers home page features a confetti background that moves with the users’ cursor and showcases the store’s most popular products.
Party Makers’ 3000+ product catalog features products with many variants of their own, from multiple colors to ballons of different numbers and letters. As users click through the variants, the product images update with the variants they have chosen.
The Party Tips page, accessed via the footer of the site, is formatted with FAQ-type dropdowns, where users can select which tip they would like to view and get answers to all their party-planning questions.