Greenville, NC 27858
The Webflow website redesign and rebuild of Magnolia Place OBGYN consisted of completely transforming the Magnolia Place website to coincide with the clean, woman-focused establishment. Upon visiting the site, users will be met with a Lottie load animation of the Magnolia Place logo. The hero section consists of a compilation of videos of women of all ages, which serves as a welcoming asset to all potential clients. As you scroll through the Home page, you will meet the providers, view a snippet of services, get information on membership packages, and find resources and education articles.
The site offers lots of useful information, which is especially beneficial as a new business. On the About Us page, you will find full biographies of both founding doctors, as well as other staff members. The Services page offers visuals of each service, where users can click into each to learn more. The Membership page provides key information, such as benefits and payment information, which then leads to the Membership Packages (which are named after characters from Steel Magnolias)!
The site navigation also includes Resources, FAQs, Patient Info, and a Contact page. There is plenty to discover on the new Magnolia Place website!
Magnolia Place’s membership model provides an expanded scope of practice with additional healthcare and wellness services geared towards women of all ages. The membership levels are segmented by age and stage of life and have curated services for the respective age groups. On the membership page, users can view information regarding these members in an organized, inviting format. At the bottom, a convenient Call to Action invites users to join the community and begin their wellness journey.
Part of Magnolia Place’s mission is redefining women’s healthcare in the local community. Wellness goes beyond primary care and ob-gyn visits, and Magnolia Place’s scope of practice reflects this vision. Users can navigate services accompanied by imagery, and click on each service to learn more information.
As Greenville, NC’s first membership-based healthcare model, Magnolia Place understood that they would be receiving questions regarding what sets their practice apart. To address questions that they knew may be present, Red Shark Digital integrated an interactive accordion FAQ section. The FAQ includes how the membership works to patients’ advantages, insurance information, and membership enrollment information.