Red Shark Digital worked in partnership with Viamark Advertising to redesign for Joseph Frederick & Sons, a plumbing, heating, cooling, and electrical services company that was founded in 1947. With a strong emphasis on customer service and professional results, Joseph Frederick & Sons was searching for a fresh redesign without sacrificing their small-business roots.
On the homepage, users can learn more about Joseph Frederick & Sons’ services, history, and different service areas throughout Delaware. Each service navigates users to individual service landing pages where they can learn more about the specifics of Joseph Frederick & Sons’ scope of amenities.
The new site nicely displays each service across the home page, using photos and icons for more visual recognition. These icons are used consistently across the site as well. The navigation menu includes photos for each service, a unique change from the typical text dropdowns. Each service's page offers useful information in an easy-to-read layout, with containers and sections that separate the content. Overall, the Webflow website rebuild gave the Joseph Frederick & Sons site a whole new, modern look and feel.
Joseph Frederick & Sons have been providing the residents of the Delaware Valley with plumbing, cooling, heating, and electrical services since 1947. Although Joseph Frederick & Sons have grown into a multimillion-dollar organization, its mission remains the same. The navigation menu includes photos for each service, a unique change from the typical text dropdowns.
Red Shark Digital designed a fully-responsive design using Webflow for Joseph Frederick & Sons. No matter what device users are searching from, page navigation becomes a breeze. The homepage features background information about the company values, history, and links paired with service-specific imagery that lead users to their respective service pages.
Each service's page offers useful information in an easy-to-read layout, with containers and sections that separate the content. This allows users to receive all of the important information without all of the “fluff.”