The objective of the Greenville PD’s new website build was to become a recruiting site that better explained and highlighted the police department. Without a website of their own, the Greenville Police Department was only featured on the city's website, where there is only a single page for the GPD. The page does not offer an adequate explanation or materials that sell the Greenville Police Department as the best department in the region.
In order to accentuate the Greenville Police Department’s units and career opportunities, Red Shark Digital created a custom-designed and developed website, including a multi-step application process module that highlights the steps required to become a GPD Officer. A video embed on the homepage provides users (and potential GPD Officers) with a deeper look into the daily life of a Greenville PD Officer. The multi-step application module walks users and interested applicants through the application process, from step one all the way to the final offer. Other great features of the GPD website are the newsletter integration and Google Analytics integration, allowing us to track and record website traffic from all channels.
The new website has impeccable imagery, captivating fonts, and extensive explanations of the duties of the Greenville Police Department’s high-interest positions. The website also features a Frequently Asked Questions page, answering questions such as age requirements and how to apply to BLET.
The Greenville Police Department recruitment home page immediately captivates its audience with bold text and large imagery. Job openings are at the forefront with a bold CTA and recruitment video that gives potential applicants an inside look at a day in the life of a Greenville Police Department officer. All units are displayed in a grid view, which then leads to the interactive application process module. Applicants can choose to accept the challenge and apply using an external link to the job application.
The interactive application process module takes potential applicants through the 12-step process of applying to become a Greenville Police Department officer. As users click through the steps, a roadmap pin is displayed as a visual asset all the way up to the final offer.
The About page provides an explanation of the Greenville Police Department career choice, including requirements, automatic disqualifiers, and benefits. A call to action below the fold leads users to view the units and career opportunities.