Paid Digital Advertising

Local Service Ads

Expand visibility in your target geographic region and optimize using local SEO best practices to instill brand awareness along the user journey path.


What are Local Service Ads? 

Local Service Ads have become increasingly popular among local businesses looking to attract more customers in their area. These ads are a powerful marketing tool that allow businesses to advertise their services directly to customers who are actively searching for services in their area. By running Local Service Ads, and optimizing them with local SEO best practices, you can reach a wider audience of potential customers and increase your visibility in your local market.

Targeting Specific Customers

When you run Local Service Ads, you have the ability to set your service area, define your budget, and target specific types of customers. This allows you to tailor your advertising campaign to reach the customers who are most likely to be interested in your services. For example, if you're a plumber, you can target customers who are searching for plumbing services in your area. This helps to ensure that your ads are reaching the right people at the right time.

One of the key benefits of Local Service Ads is that they are displayed at the top of Google's search results. This means that they are highly visible to potential customers who are actively searching for services in their area. By appearing at the top of the search results, your business will be more likely to attract clicks and generate leads.

In addition to being highly visible, Local Service Ads are also affordable and effective. You only pay when a customer contacts you through the ad, which means that you're only paying for leads that are likely to be interested in your services. This makes Local Service Ads a cost-effective way to promote your business and reach customers in your local area.

View Detailed Analytics of Local Service Ads

Finally, Local Service Ads provide detailed analytics that allow you to track your results and adjust your strategy as needed. You can see how many clicks and calls your ads are generating, as well as which keywords are performing well. This allows you to make data-driven decisions about your advertising strategy and optimize your campaigns for better results.

Overall, Local Service Ads are an excellent way to promote your business and reach customers in your local area. Whether you're a plumber, electrician, or landscaper, Local Service Ads can help you grow your business and increase your revenue. So if you're looking to attract more customers and increase your visibility in your local market, consider running Local Service Ads today.

Local Service Ads have several benefits, including:

  • Targeting specific types of customers
  • Being highly visible at the top of Google search results
  • Being affordable and effective, since you only pay for leads that are likely to be interested in your services
  • Providing detailed analytics for tracking and optimizing your advertising strategy

Michelle Bryant
Last Updated:
9/26/2023

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