What should you not do in a link building?

There are a number of things you should avoid doing when engaging in link building. These include:1. Don't buy links. This can get you into hot water with Google and can result in your site being penalized.

1. Don't engage in link farms or link exchanges. These are both against Google's guidelines and can result in your site being penalized.

2. Don't use automated link building software or services. These can often result in low-quality links that can do more harm than good.

3. Don't use link bait or participate in link schemes. These can also get you into trouble with Google and can result in your site being penalized.

4. Don't try to manipulate the anchor text of your links. This can also be seen as manipulation by Google and can result in a penalty.

If you avoid all of these things, you'll be well on your way to building high-quality, sustainable links that will help improve your site's visibility and ranking in search engines.