What is the difference between SEO and local SEO?

SEO is the practice of optimizing a website to rank higher in search engine results. Local SEO is the practice of optimizing a website to rank higher for local search results. The main difference between SEO and local SEO is that local SEO is focused on optimizing for local search results, while SEO is focused on optimizing for general search results. Here are some other key differences between SEO and local SEO:

1. SEO is about optimizing for organic (unpaid) search results, while local SEO is about optimizing for local (paid and unpaid) search results.

2. SEO is about optimizing for global search results, while local SEO is about optimizing for specific geographic locations.

3. SEO is more complex and time-consuming than local SEO.

4. SEO requires more link building than local SEO.

5. Local SEO is more expensive than SEO.

Overall, the main difference between SEO and local SEO is that local SEO is focused on optimizing for local search results, while SEO is focused on optimizing for general search results.