What is the difference between search retargeting and site retargeting?

What is the difference between search retargeting and site retargeting?

Search retargeting is a form of online advertising that targets users who have already expressed an interest in a product or service through their search history. Site retargeting, on the other hand, is a form of online advertising that targets users who have already visited a website.

While both search retargeting and site retargeting can be effective methods of online advertising, they each have their own advantages and disadvantages. Search retargeting is more effective in reaching users who are actively interested in a product or service, while site retargeting is more effective in reaching users who have already been exposure to a brand.