There are a few key differences between direct and programmatic advertising. First, direct advertising is a more traditional form of advertising, typically involving a company placing an ad in a specific location, such as a magazine or website. Programmatic advertising, on the other hand, is a more modern approach that uses technology to automate the buying and placement of ads.
Another key difference is that direct advertising is often more expensive than programmatic advertising. This is because companies must pay for the ad space upfront, before knowing if their ad will be successful. Programmatic advertising, on the other hand, allows companies to bid on ad space in real-time, which can result in lower costs.
Finally, direct advertising is often less targeted than programmatic advertising. This is because it can be difficult to target a specific audience with a traditional ad. Programmatic advertising, on the other hand, can use data to target ads to specific demographics, interests, and even locations.