Native advertising and programmatic advertising are two terms that are often used interchangeably, but there are some key differences between the two.
Native advertising is a form of advertising that is designed to blend in with the surrounding content. The goal of native advertising is to make the ads as seamless as possible so that users don’t even realize they’re seeing an ad.
Programmatic advertising, on the other hand, is a form of advertising that is bought and sold using automated systems. Programmatic advertising allows for real-time bidding on ad space, which can result in more targeted and efficient ad campaigns.
So, what’s the difference between native and programmatic advertising? Native advertising is designed to blend in with its surroundings, while programmatic advertising is bought and sold using automated systems.