Programmatic advertising is a form of advertising that uses computer algorithms to purchase ad space in real time. programmatic buying is based on data and automation, which allows for more efficient and effective media buying. Programmatic advertising is made possible by real-time bidding (RTB), a process in which advertisers bid on ad space in real time. RTB is made possible by programmatic platforms, which are software that automate the buying and selling of ad space. Programmatic advertising allows for more targeted and effective advertising. Because programmatic buying is based on data, advertisers are able to target their ads to specific audiences. This means that ads are more likely to be seen by people who are interested in them, which leads to higher click-through rates and conversions. Programmatic advertising is also more efficient than traditional methods of advertising. Because it is automated, it reduces the amount of time and resources that are needed to buy ad space. This allows advertisers to save money and resources, which can be used to create more effective campaigns. Overall, programmatic advertising is a more efficient and effective way to buy and sell ad space. It is based on data and automation, which allows for more targeted and effective advertising. Programmatic advertising is also more efficient than traditional methods of advertising, which makes it an attractive option for advertisers.