What are the different types of retargeting?

There are four different types of retargeting:

1. Site-based retargeting: This type of retargeting uses cookies to track visitors as they move around the internet. Once a user visits a site that has site-based retargeting implemented, a cookie is placed on their browser. Then, when the user visits other sites within the same advertising network, they will see ads from the original site.

2 Search-based retargeting: This type of retargeting uses search engine keywords to target ads. When a user searches for a certain keyword, they will then be served ads from companies that have bid on that keyword.

3. Social media retargeting: This type of retargeting uses social media platforms, such as Facebook, to target ads. Ads are served to users based on their interests and demographics.

4. Behavioral retargeting: This type of retargeting uses user behavior to target ads. Ads are served to users based on their past web browsing history and actions.