How do I use Google retargeting?

Google retargeting allows you to show ads to people who have visited your website or used your mobile app. You can use Google retargeting to reach people with similar interests, or people who have visited similar websites, or people who are in similar stages of the customer journey.

To set up a Google retargeting campaign, you first need to create a “audience”. An audience is a group of people with similar interests or who have visited similar websites. You can create an audience using Google Analytics, Google AdWords, or a third-party data provider.

Once you have created an audience, you can then create a retargeting campaign. A retargeting campaign is a group of ads that target a specific audience. You can create a retargeting campaign using the Google Display Network or the Google Search Network.

Once you have created a retargeting campaign, you can then create ad groups. Ad groups are a collection of ads that share the same settings, such as keywords, bid amount, and ad schedule. You can create an ad group using the Google Display Network or the Google Search Network.

Once you have created an ad group, you can then create ads. Ads are the actual images or text that you want to display to your audience. You can create ads using the Google Display Network or the Google Search Network.

Once you have created ads, you can then targeting your ads. Targeting your ads allows you to show your ads to people who are most likely to be interested in them. You can target your ads using the Google Display Network or the Google Search Network.

Once you have targeted your ads, you can then track your results. Tracking your results allows you to see how your ads are performing. You can track your results using the Google Display Network or the Google Search Network.