Do and don'ts when creating a logo?

When creating a logo, there are some important do’s and don’ts to keep in mind.

DO:

1. Keep it simple. A logo should be easy to understand and recognize. It should be memorable and distinctive.

2. Make it adaptable. A logo should be able to work in a variety of mediums and contexts. It should be versatile enough to be used on everything from business cards to website headers.

3. Use strong typography. A logo should have strong, clear typography that is easy to read.

4. Use color wisely. A logo should use color strategically to stand out and be memorable.

5. Consider negative space. A logo should make use of negative space to create interest and visual appeal.

DON’T:

1. Don’t make it too complicated. A logo should be easy to understand and recognize. It should be simple and not overly detailed.

2. Don’t make it static. A logo should be adaptable and versatile. It should be able to work in a variety of contexts.

3. Don’t use weak typography. A logo should have strong, clear typography that is easy to read.

4. Don’t use color blindly. A logo should use color strategically to stand out and be memorable.

5. Don’t ignore negative space. A logo should make use of negative space to create interest and visual appeal.