Nash, Hot Chicken Restaurant, opened its doors in May 2020 in the heart of Uptown Greenville, NC. Inspired by Nashville's famous hot chicken, the restaurant offers a variety of sweat-inducing entrees and delicious sides. To round out the Nashville experience, the restaurant hosts a variety of bands and artists to play live music while customers dine on juicy hot chicken.
Red Shark Digital worked with Nash to build the brand from the ground up. We created the logo as well as their menus, designing a band of chicken characters coined "Nash and The Hot Tendies" to be featured in different settings on the backs of the menus. The main character, Nash, is a grungy chicken with attitude, accompanied by The Hot Tendies, sassy hens that provide background vocals in the band.
Nash approached Red Shark Digital to build a website that would spark the community's attention prior to the restaurant opening its doors. After teasing the grand opening, we unveiled the full website that features the final menu, beer, cocktails, news articles, and entertainment schedule.
We utilized AirTable to create a live music schedule that is easily managed by the team at Nash. Interested bands and artists can submit a Live Music Schedule Request form, requesting a date to play and attaching a demo MP3/MP4 clip. Once a request has been accepted by the Nash team, it is instantly reflected on the website's Live Music Schedule.
Nash's home page provides a taste of what's to come when you step inside its doors: Hot chicken, cold beer, and live music. Easily access the menu and order delivery or pickup, view recent news, purchase a gift card, and sign up for the newsletter with the click of a button.
The Entertainment Schedule, fed via AirTable, provides a full calendar of musicians that will be playing at Nash each month. This schedule is updated as Nash approves artists that have requested to play using the site's Live Music Schedule Request form.
The Nash menu features Opening Acts, Headliners, salads, sides, and more, including a custom sweat-bead heat legend for customers to decide just how much they want to sweat from the heat of their Nashville hot chicken.