Why is reputation key to business success?

A business's reputation is key to its success for several reasons. First, potential customers are more likely to do business with a company that has a good reputation. Second, a company with a good reputation is more likely to attract high-quality employees. Third, a good reputation can help a company weather difficult times. Finally, a company with a good reputation is more likely to be able to charge premium prices for its products or services. In short, a good reputation is an important ingredient for business success.