Why does local SEO matter?

Local SEO is important for any business that wants to be visible in search engines for searches in their local area. By optimizing your website and online listings for local searches, you can increase your visibility and attract more local customers.

Local SEO is especially important for small businesses, who may not have the budget or resources to compete with larger businesses on a national level. Even if you're not a small business, though, local SEO can still be beneficial. It can help you draw in customers from your specific target market, and it can be a way to stand out from the competition.

There are a number of factors that go into local SEO, from the keywords you use on your website to the way your business is listed on online directories. But if you're not optimizing for local searches, you could be missing out on a lot of potential customers. So if you want to be visible in search engines and attract more local customers, make sure you're doing local SEO.