There are two types of social media advertising: paid and organic.
Paid social media advertising is when you pay to have your ad shown on a social media platform. This can be done through ads that appear in the newsfeed, on the side of the page, or in sponsored posts. Paid social media advertising is a great way to reach a large audience quickly and to target specific demographics.
Organic social media advertising is when you create content that is designed to promote your product or service. This content is then shared organically, or for free, on social media platforms. Organic social media advertising takes more time and effort to create, but it can be more effective in the long run.