What are the four guidelines for creating content?

1. Keep it readable: Content should be easy for people to read and understand. It should be concise and free of jargon.

2. Keep it relevant: Content should be relevant to your business and your customers. It should be informative and useful.

3. Keep it fresh: Content should be kept up-to-date. It should be timely and accurate.

4. Keep it engaging: Content should be interesting and engaging. It should be written in a way that draws people in and encourages them to read more.