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Programmatic advertising is a form of advertising that uses computer algorithms to purchase ad space in real time. Advertisers can use programmatic advertising to target specific audiences with laser precision and buy ad space on websites, apps, and other digital platforms with the click of a button. Programmatic advertising is the future of digital marketing, and it is already revolutionizing the way that brands reach their audiences. By 2021, programmatic ad spending is expected to reach $84.9 billion dollars. So what are some examples of programmatic advertising? One example of programmatic advertising is real-time bidding (RTB). RTB is a type of programmatic ad buying that allows advertisers to bid on ad space in real time, as opposed to the traditional method of buying ad space in advance. Another example of programmatic advertising is retargeting. Retargeting is a type of programmatic ad buying that allows brands to show ads to users who have already interacted with their brand in some way. Finally, another example of programmatic advertising is Native Advertising. Native Advertising is a type of programmatic ad buying that allows brands to match their ads to the look and feel of the publisher’s website or app, making the ad experience more seamless for the user. These are just a few examples of programmatic advertising. Programmatic ad buying is a complex and ever-evolving field, but these three examples should give you a good idea of the kinds of things that are possible with programmatic ads.
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